Beyoncé Wears Customized Denim In New Levi’s Ad Campaign

Beyoncé has once again partnered with Levi’s for Chapter 2 of their REIIMAGINE campaign, which showcases the 35-time Grammy winner clad all in denim and taking part in a high-stakes pool match against Timothy Olyphant. Beyoncé is sporting Levi’s new line in the clip, including the Ribcage Wide Leg jeans, Braided Vest, and Spade Trench, all styled with custom embellishments. “There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé says of the brand partnership in a press release. “And when I think of all those things, I think of Levi’s.” Beyoncé’s track, “LEVII’S JEANS,” from her Album of the Year-winning Cowboy Carter, soundtracks the ad, which is called “Pool Hall.” Kenny Mitchell, global chief marketing officer of Levi’s, says that the new ad “honors our heritage while breaking new ground, giving fans a chance to personalize their Levi’s and express their unique style.” (People)