On Sunday (February 4th), Dunkin' Donuts released another ad starring Ben Affleck. This time, the Gone Girl actor pokes fun at how he became a meme again following last year’s Grammys.

Responding to news coverage that shows a photo of him at the awards show with the headline, “The Boredest Man in the World,” Affleck says in his Boston accent: “Keep laughing … He’s bored? No, studying. Always watching. I could do that. How hard can it be?”

He then gets on the phone and shares the “crazy dream” he had about starting a music career. “I had come up with some beats and then you were like, ‘Maybe you should put that on a record,’” he says. “I even had like a persona, like J.Lo or like B.Lo. That’s the bad version, obviously.”

Later, he places a gold chain with a chocolate-glazed donut on it around his neck. “They tell you you’re no good,” he says. “You’re a goofy, middle-aged, clumsy white guy with no rhythm and you can’t sing on key. You’re not coordinated. That means I can’t be a pop star? Underestimate Boston at your peril.”

Referencing his wife Jennifer Lopez’s new album, the Good Will Hunting actor adds, "This is me now."