Bestselling author Dan Brown has partnered with Massimiliano Siccardi, creator of Van Gogh Immersive, to develop The Da Vinci Code as an experiential event. Siccardi describes the project as “a journey through the mind of Leonardo — his inventions, his obsessions, his brilliance — and the unveiling of Da Vinci works the world has never seen.” Brown said, “The visceral power of immersive experiences has always fascinated and moved me, and I’m beyond excited to be developing this project with the legendary artist Massimiliano Siccardi.” Details about international venues and creative partners remain confidential, with announcements expected in early 2026. Brown’s 2003 mystery thriller novel ranks among America’s bestselling novels and was adapted into a Tom Hanks film. (Story URL)
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Reid Park Zoo
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