TOO MANY CHOICES? A new report from Nielsen shows that consumers may be overwhelmed by the sheer volume of choices. Among adult SVOD users, about a third reported browsing a menu to find content. “Options are great for consumers when it comes to deciding what to watch,” Nielsen SVP of audience insights Peter Katsingris wrote in the report, “but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence their behavior and perhaps steer eyeballs toward their network, program, service or brand.” The report found that consumers are not happy with streamers’ emphasis on algorithms and individualized content experiences. “Think about the last time that you or loved ones decided to sit down and watch TV, listen to new tunes or stream a program,” Katsingris wrote. “Were you stuck in decision purgatory, endlessly checking out previews unable to make an actual choice? How long were you there? And how much do you think the paradox of choice costs programmers, content owners, brands and marketers? Surely nobody wins when potential consumers get frustrated by the amount of choice, or simply unappealing options, and ultimately decide to just go to sleep instead.”
JUMANJI: THE NEXT LEVEL TRAILER DROPS: The first trailer for the sequel to 2017's Jumanji: Welcome to the Jungle, starring Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan, has landed. The Next Level comes after Welcome’s surprise blockbuster status, bringing in more than $962.1 million following the 1995 original starring Robin Williams. Sony's latest Jumanji entry opens Dec. 13.
FOUR WEDDINGS TRAILER LANDS: Hulu has released the first official trailer for Mindy Kaling’s limited series adaptation of Four Weddings and a Funeral. Zoe Boyle, Nathalie Emmanuel, Guz Khan, Sophia La Porta, Harish Patel, Nikesh Patel, John Reynolds, Rebecca Rittenhouse and Brandon Mychal Smith star in the rom-com that debuts its first four episodes on July 31st. New episodes will follow weekly.
ON CINEMA HEADED TO BIG SCREEN: Tim Heikecker and Gregg Turkington’s Adult Swim series On Cinema will get the feature film treatment. Magnolia acquired the North American rights for the film, which is titled Mister America, and follows Heidecker’s campaign for San Bernardino district attorney last year. Exact drop date TBD, but Variety reports it will likely be this fall.