James Cameron is dedicating his life to climate change, he tells Variety. The iconic director (Titanic, Avatar), who is married to Suzy Amis Cameron, an environmental activist, spends much of his time championing environmental causes both on-and-offscreen. 

He is in good company in Hollywood: Matt Damon, Leonardo DiCcaprio and Julia Louis-Dreyfus are among the 25 climate activists Variety highlighted in their most recent issues on climate activism. 

The pair invest in the plant-based company Verdient Foods, and contribute to eco-causes like Global Green and Oceana. He also plants eco-conscious themes into his films, and plans to continue to do so in a bid to bring it to the forefront of the cultural conversation. 

The Oscar-winner tells Variety: “People need to wake the f–k up. We’re going the wrong direction as fast as possible. I like to say that we’re like Thelma and Louise. We’re driving straight toward the canyon at 90 miles per hour with the radio cranked up and the top down.”

He also says that they focus on food, over renewable energy and transportation, because those causes get enough attention. 

“We tried to find something that was less well understood and was a major lever that could effect change,” he says. “Food is a good one. It’s probably the second-biggest one. Well ahead is transportation. We all drive around in our Teslas and our Priuses and think we are doing a great job, but really we’re all assuaging our liberal guilt. The real solution is: change the way you live.”