Kerry Washington is initiating a new way to keep in touch with her fans. While many celebs (Chrissy Teigen, Kim Kardashian) are known and loved for engaging with their fans on social media, few have waded out among the sweaty hordes and given fans carte blanche access to their person. And yes, as one might suspect, there’s also a catch.
Scandal star Washington took the bold step on Thursday of sharing her number, explaining in her message that she missed her fans: “Hi, you guys, so you know how private I am but I am going to do something crazy. I am going to give you my phone number, which I know sounds insane. You know, I posted about this last week. I've been missing that TGIT love. We used to come together every Thursday night at the same time and the same place. I would know where you were and you would know where I was and we would talk about stuff that really mattered to us and kind of be in a community together and I want to bring some of that back because I miss you guys.”
She added that social media is “amazing” it can sometimes be hard to “sift through and really connect with the people who matter to you most.”
“So, I'm giving you my number it's 718-400-7118, shout-out to the boogie down Bronx, and I really want you to text me,” she told her social media followers. “I want you to ask me questions, I'm going to send links like special sneak peaks.”
“You guys are going to be the people I am closest to in terms of trading information, so text me,” Washington concluded her video. “Really, really text me.”
While some fans responded that they were excited to cement their “BFF” status, others smelled a rat. “Well, I just texted you. Hopefully this leads to fun times. No way this is your real number though.”
And yes, as many suspected, it’s a marketing ploy .When you text her, you get a link and an auto-response that reads, “(H)ey it's Kerry! Real quick — click this link & sign up so I can add you to my contacts and respond to you directly. Can't wait to hear from you!”
The link takes you to a mobile-access-only form at Community.com where you're asked to provide your name, birthday, city, gender identity and email, though that last bit is optional. And chances are, you’ll be hearing from her very soon.