Kim, Kourtney and Khloe Kardashian bedazzled themselves with $30 million worth of Lorraine Schwartz jewels for their first KKW Fragrance shoot. The so-called Diamonds Collection dropped last week.
In the shoot, Khloe holds the Pink Diamond bottle, Kim holds Diamond and Kourtney holds Yellow Diamond. The array of jewels includes necklaces, bracelets, rings and earrings, color-coordinated with their lines, natch.
Kim, 39, shared her inspo for the line with People: “I’ve always been obsessed with these Tiffany & Co. paper weights that I used to collect — they all come in different shapes, but I love the emerald cut. Now my daughter has them in her room. I thought if I did a fragrance collaboration with my sisters, it would be really cute to have a regular diamond, a pink diamond and a yellow diamond.”
The sisters also shared their visions for their scents. Kim wanted her scent to be “a different take on a white floral,” she explained. “It has lots of tropical floral leaves and ylang oil. I love the smell of ylang-ylang,” she added. Khloe described hers as a “really dreamy, seductive, warm fragrance with “a lot of pink tuberose, jasmine and lilac blossom.” Kourtney’s perfume, meanwhile, is a mixture of “jasmine, magnolia and a little vanilla.”
The new Diamonds Collection comes after Kim’s vow to “change her life” after being robbed at gunpoint in Paris.
She told Ellen DeGeneres shortly after the 2017 incident: “I know this sounds crazy, but I know that was meant to happen to me. I don’t want to start crying, but … I’m such a different person I really feel like things happen in your life to teach you things.”
“It was probably no secret, you see it on the show me being flashy, but I was definitely materialistic before,” Kim continued. “Not that there’s anything bad about having things and working hard to get those things — and I’m really proud of everyone that’s around me that’s successful. But I’m so happy that my kids get this me. And that this is who is raising my kids. Because I just don’t care about that stuff anymore, I really don’t.”