Sex and the City alum Sarah Jessica Parker is preparing to debut her own line of wines in collaboration with the New Zealand-bases Invivo & Co. Parker teased her wines on social media; the first to bow will be Sauvignon Blanc, and then a rosé.
The line, which has been dubbed Invivo X, will debut in September.
“X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc!” Parker wrote. “First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch!”
The wine is made from grapes blended from five different estates in Marlborough, a region famous for its Sauvignon Blanc. The name of the line, X, SVP, is a nod to her e-mail sign-off. She hand-painted the label design.
The rosé will hail from the South of France, and will land in 2020.
Parker joins a long line of celebs with wine brands, including Dan Akroyd, Antonio Banderas, Drew Barrymore, Mick Fleetwood, Fergie, Brad Pitt & Angelina Jolie, John Legend, Madonna, Vince Neil, Jason Priestley, Ramona Singer and Sting.