Kendrick Lamar Promises Thought-Provoking Super Bowl Halftime Show Performance Focused On “Storytelling”

Kendrick Lamar took part in a rare public interview on Thursday (January 6) during Apple Music’s Super Bowl Press Conference. The Compton rapper, fresh off  winning five Grammys for “Not Like Us,” promises a thought-provoking, storytelling-focused performance at his Super Bowl halftime show in New Orleans on Sunday. While Lamar didn’t directly address his ongoing feud with Drake, he did say he is fueled by the competitive nature of rap. “I think a lot of people was putting rap to the back — you didn’t see that bite anymore,” Lamar explained. “My intent was to always keep the nature of it as a sport. I love when artists grit [their] teeth. This has always been the core definition of who I am.” Kendrick also mentioned that he is looking forward to performing with hist future tourmate SZA during his halftime show, “I’m just honored to be next to her talent.” Lamar will also be joining Timothee Chalamet for an interview airing on Apple Music on Friday (February 7) at 7 a.m. EST. (Rolling Stone)