Beyonce has teamed up with Adidas to launch sneakers and apparel. The company announced the "multi-layered" deal to launch her signature sneakers and apparel. As a part of the deal, the singer will serve as a creative partner.
Beyonce's Ivy Park activewear line will relaunch under Adidas.
She said in a statement, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business."