The Weeknd is teaming up with TikTok for a virtual concert August 7th.
The Weeknd Experience will use 3D renderings, audience interactions and picture-in-picture video to create an augmented-reality immersive event. It will feature the artist performing songs from his new album, After Hours, as a digital avatar, and fans will be able to both interact with him and react in real time.
TikTok describes it as a “cross reality experience,” saying, “You’ll be captivated and suspended in space while The Weeknd invites you into the awesome madness of his world, as seen through his own eyes.”
The Weeknd Experience will raise funds for The Equal Justice Initiative. Fans can donate directly in the app before the show airs, and proceeds for exclusive merchandise promoting the concert will also go to charity. TikTok will match the proceeds.